Thông tin giảng viên
A specialist in marketing and international education with extensive teaching and professional experience across multiple countries.
Strong academic background with a modern mindset and high adaptability in both academic and corporate environments.
An experienced and dynamic lecturer with practical expertise in marketing, communications, and supply chain management.
Focused research interests in Gen Z consumer behavior, digital marketing, and contemporary socio-economic issues.
Author of multiple impactful publications in reputable national and international academic journals.
Effectively bridges theory and practice, serving as a strong connector between academic training and business application.
Ngôn ngữ
- Vietnamese
- English
Học vấn
Bachelor degree in Business Studies from University of Gloucerstershire
Master degree in Purchasing and Supply chain Management from University of Westminster
Kinh nghiệm
Marketing executive – Marketing Department at University of Sunderland
UK Counselor, UK Counseling Team, IDP Education
Student Recruitment Manager, Marketing and Recruitment Department, Elmhurst University
Regional Marketing Manager, Marketing and Recruitment Department, Kent Institute Australia
Visiting Professor Tutor in Digital Marketing, IBD@NEU, National Economics University
Marketing Lecturer, Posts and Telecommunications Institute of Technology (PTIT)
Visiting Lecturer in Customer Relationship Management, Institute of International Training, Thuongmai University
Visiting Lecturer in Principles of Marketing, Faculty of Management and Tourism, Hanoi University
Recruitment and Marketing Manager, HTMi – Hotel and Tourism Management Institute, Switzerland
Công trình nghiên cứu
Technology habits of generation Z in
Vietnam, Journal on Information and Communications, ISSN 0868-3808 No. 01, Page 01.02
Better understanding of Generation Z – an effective approach for brands in Vietnam, Journal of Education & Society, ISSN 1859-3917, No. 129 (190)
Generation Z’s Technology Habits, Journal of Asia Pacific Economic, ISSN 0868-3808 No. 602
Theory of consumption values and consumer ethnocentrism in Generation Z’s tourism consumer behaviour research: A study of domestic travel destination choice in context of Vietnam, Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493 no.06 (19)
Factors affecting the intention to use urban railway system in Hanoi, , Journal on Information and Communications, ISSN 0868-3808, 02 (CS.02), Page 16 – 26
The Impact of Short Video Marketing on Social Media on Generation Z’s Purchase Intention, Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493 no.813, page 173-175
A Review of Network Financial Recovery and Its Regulatory Applications in Financial
Systematic Risk Regulations, Cuadernos de Economia (Spain), Scopus Q2, IF
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