Thông tin giảng viên
Experience in finance, marketing, and corporate communications
Teaching and researching in marketing since 2020
Focuses on consumer behavior in the digital environment, especially Gen Z
Research interests include e-wallets, urban transport, and digital content consumption
Applies theories of consumption values, consumer ethnocentrism, and planned behavior
Led and participated in multiple university-level research projects; published in national academic journals
Ngôn ngữ
- Vietnamese
- English
- Korean
Học vấn
Bachelor degree in International Business from Kyunghee University, Seoul campus, South Korea
Master of Business Administration from Quebec University, Canada
Currently pursuing a Ph.D/ Doctor of Philosophy
Kinh nghiệm
Staff, Global Business – Vietnam Market
Planning & Strategy Department – Mirae Asset Securities, Mirae Asset Financial Group (South Korea)
Investment Banking Manager
Mirae Asset Vietnam Ltd – Hanoi Branch, Investment Banking Department
Marketing and Communication Expert
Marketing & Public Relations Department – MobiFone Corporation
Marketing Lecturer
Posts and Telecommunications Institute of Technology (PTIT)
Công trình nghiên cứu
Technology habits of generation Z in Vietnam,
Journal on Information and Communications, ISSN 0868-3808 No. 01
Better understanding of Generation Z – an effective approach for brands in Vietnam, Journal of Education & Society, ISSN 1859-
3917, No. 129 (190)
Generation Z’s Technology Habits, Journal of Asia Pacific Economic, ISSN 0868-3808 No. 602
Theory of consumption values and consumer ethnocentrism in Generation Z’s tourism consumer behaviour research: A study of domestic travel destination choice in context of Vietnam, Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493 no.06
Factors affecting the intention to use urban railway system in Hanoi, , Journal on Information and Communications, ISSN 0868-3808, 02 (CS.02)
Comparision of The theory of planned behavior and The theory of bounded rational behavior: In case of behavior in using e-wallet, Journal of Asia Pacific Economic, ISSN 0868-3808 No. 631
The intention to use urban railway system in Hanoi: View of Theory of Consumption Value, Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.239
Digital content consumption behavior of generation Z in VietNam: Literature Review, Journal of Finance, ISSN 2615-8973, No.813
Digital content consumption behavior of generation Z in VietNam: View of Theory of Consumption Value, Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.270