Thông tin giảng viên
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Master’s in Business Administration, with a focus on consumer behavior and technology-based marketing
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Leader of several research projects on consumer behavior, cultural influences on consumption, and digital marketing
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Author of over 13 publications in domestic and international academic journals
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Extensive experience in research and teaching in the fields of marketing and postal and telecommunications economics
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Current research focuses on the application of technology in marketing and consumer behavior in the digital age
Ngôn ngữ
- Vietnamese
- English
Học vấn
Bachelor’s Degree in Business Administration from the Academy of Posts and Telecommunications Technology
Second Bachelor’s Degree in English Language from Hanoi Open University
Master’s degree in Business Administration from Posts and Telecommunications Institutes of Technology
PhD in Marketing from National Economics University
Kinh nghiệm
Researcher in ERIPT, Posts and Telecommunications Institutes Technology
Researcher & Marketing lecturer in Marketing Department, ERIPT, Posts and Telecommunications Institutes Technology
Marketing lecturer in Marketing Department, ERIPT, Posts and Telecommunications Institutes Technology
Công trình nghiên cứu
Factors influencing the use of public transport integrated with technology applications – A case study of Grab Bike. Journal of Financial and Accounting Research, Vol. 09 (170), pp. 33–36. (3/4)
Developing the science and technology market in Vietnam. Figures and Events Review.
Identifying value-generating activities in the service value chain – Case of VNPT-Vinaphone mobile services. Journal of Financial and Accounting Research, Vol. 01 (174), pp. 31–34. (1/1)
Factors influencing the use of technology-based transport services in Vietnam. Journal of Financial and Accounting Research, Vol. 11 (196), pp. 71–73. (1/2)
Building a research model on the direct and indirect influence of perceived age on status consumption intention. Journal of Financial and Accounting Research, Vol. 11 (196), pp. 74–77. (2/2)
Antecedents of Green Purchase Intention: A Case in Vietnam. 10th International Conference on Socio-Economic and Environmental Issues in Development, Labour – Social Publishing House, pp. 1026–1038. (4/4)
Service quality and customer satisfaction in domestic travel services. SEDBM 2019 – Volume 2, pp. 11–18. (5/5)
The influence of consumer ethnocentrism on the intention to use Vietnamese-branded technology products – Case of VSmart. Asia-Pacific Economics Review, Vol. 579, pp. 77–79. (1/1)
Impact of consumer ethnocentrism on the intention to use Vietnamese technology products. Journal of Science and Technology on Information and Communications, Vol. 1.2021, pp. 46–53. (1/1)
The impact of sensory marketing on the intention to reuse aviation services in Hanoi – The case of Vietnam Airlines. Asian Journal of Basic Science & Research, Vol. 4, Issue 2, pp. 63–82. (1/6)
The impact of cultural sensitivity and personality traits on online shopping intention. Asia-Pacific Economics Review, Vol. 623, pp. 67–69. (1/1)
Factors affecting information-sharing behavior on social media. Journal of Science and Technology on Information and Communications, Vol. 1.2023, pp. 27–40. (1/2)
Identifying and testing factors influencing young consumers’ intention to purchase functional foods. Asia-Pacific Economics Review, Vol. 647. (1/2)