Thông tin giảng viên
Ngôn ngữ
- Vietnamese
- English
- Korean
Học vấn
Ph.D/ Doctor of Philosophy degree: ongoing
Highest degree thesis: Marketing practice at MobiFone Corporation
Master of Business Administration (MBA)
Quebec University, Canada
Bachelor’s Degree in International Business Formal University
Training program conducted at Kyunghee University, Seoul Campus, South Korea
Kinh nghiệm
Planning & Strategy Department – Mirae Asset Securities – Mirae Asset Financial Group – South Korea
Global business – Vietnam market Staff
Mirae Asset Vietnam Ltd – Hanoi branch – Investment Banking department
IB Manager
Marketing and Public Relation Department – MobiFone Corporation
Marketing and Communication Expert
Posts and TelecommunicationsInstitute of Technology (PTIT)
Marketing lecturer
Công trình nghiên cứu
Better understanding of Generation Z – an effective approach for brands in Vietnam
Author: Co-author
Journal of Education & Society, ISSN 1859-3917, No. 129 (190)
Generation Z’s Technology Habits
Author: Co-author
Journal of Asia Pacific Economic, ISSN 0868-3808 No. 602
Technology habits of generation Z in Vietnam
Author: Co-author
Journal on Information and Communications, ISSN 0868-3808 No. 01 (2022), Page 01.02
Theory of consumption values and consumer ethnocentrism in Generation Z’s tourism consumer behaviour research: A study of domestic travel destination choice in context of Vietnam
Author: Co-author
Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493 no.06 (19)
Factors affecting the intention to use urban railway system in Hanoi
Author: Co-author
Journal on Information and Communications, ISSN 0868-3808, 02 (CS.02) 2023, Page 16 – 26
Comparision of The theory of planned behavior and The theory of bounded rational behavior: In case of behavior in using e-wallet
Author: Co-author
Journal of Asia Pacific Economic, ISSN 0868-3808 No. 631
The intention to use urban railway system in Hanoi: View of Theory of Consumption Value
Author: Co-author
Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.239
Digital content consumption behavior of generation Z in VietNam: Literature Review
Author: Co-author
Journal of Finance, ISSN 2615-8973, No.813
Digital content consumption behavior of generation Z in VietNam: View of Theory of Consumption Value
Author: Co-author
Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.270