Thông tin giảng viên
Ngôn ngữ
- Vietnamese
- English
Học vấn
PhD of Business Administration, Post and Telecommunications Institute of Technology, Vietnam, 2024
Master of Management International, Nice Sophia Antipolis University, France, 2013
Bachelor of English, Hanoi Open University, Vietnam, 2017
Bachelor of Business Administration (Marketing), Thang Long University, Vietnam, 2007
Kinh nghiệm
Place: VietBa Media
Role: PR specialist
Place: Delta Media
Role: Account Manager
Place: Thang Long University
Role: Lectures
Place: Post and Telecommunications Institute of Technology
Role: Lectures
Công trình nghiên cứu
Title of the Article: Public Relations Activities in Vietnam’s Tourism Sector
Journal Name: Vietnam Tourism Magazine, Issue 4/2013, pp. 38–39
Author(s): Pham Long Chau, Nguyen Hoang Anh
Title of the Article: Applying Electronic Marketing (E-Marketing) in Tourism Advertising and Promotion
Journal Name: Vietnam Tourism Magazine, Issue 4/2018
Author(s): Pham Long Chau, Nguyen Hoang Anh
Title of the Article: Fundamentals of Marketing – Textbook
Publisher: Thang Long University
Author(s): Pham Long Chau (Co-author)
Title of the Article: A Theoretical Model on Influence of eWOM on Travelers’ Intention to Choose Domestic Destination
Conference Name: 13th NEU-KKU International Conference on Socio-Economic and Environmental Issues in Development, pp. 313–326
Author(s): Pham Long Chau, Nguyen Thi Hoang Yen
Title of the Article: The Impact of Self-Congruity on Behavior Intention: The Case of Vietnamese Domestic Tourists
Conference Name: 4th International Conference on Contemporary Issues in Economics, Management and Business, pp. 723–737
Author(s): Pham Long Chau, Nguyen Duy Thanh
Title of the Article: The Impact of Online Reviews and Self-Image–Destination Image Congruence on Attitudes and Destination Choice Intention of Gen Y
Journal Name: Journal of Trade Science, No. 173, pp. 38–51
Author(s): Pham Long Chau, Nguyen Thi Hoang Yen
Title of the Article: Factors Influencing the Intention to Choose Domestic Destinations Among Vietnamese Tourists
Journal Name: Tourism Magazine, Issue 4/2023, pp. 56–57
Author(s): Pham Long Chau, Nguyen Thi Hoang Yen
Title of the Article: The Impact of Electronic Word of Mouth on Destination Personality
Conference Name: 17th NEU-KKU International Conference on Socio-Economic and Environmental Issues in Development (ICSEED 2023), pp. 2053–2068
Author(s): Pham Long Chau, Nguyen Duy Thanh
Title of the Article: Exploring Influence of Electronic Word of Mouth on Visit Intention Among Gen Y Travellers
Conference Name: 7th International Conference on Contemporary Issues in Economics, Management and Business, Session 8, pp. 19–34
Author(s): Pham Long Chau, Nguyen Duy Hong
Kỹ năng
- Communications
- Branding
- Market Research
- Public relations
- Consumer Behavior
- Electronic Word of Mouth