Nguyễn Hoàng Giang

Workplace: Sydney Language Solutions, Australia
Position: Marketing Specialist

Workplace: FPT Polytechnic
Position: Lecturer in Digital Marketing

Marketing Department, Institute of Posts and Telecommunications Economics – PTIT
Position: Lecturer in Marketing

Workplace: International School, Vietnam National University, Hanoi
Position: Lecturer in Advertising

Title: A study on the relationship between brand competence, brand attitude, and perceived brand love with Vietnamese customers’ willingness to pay – the case of electric vehicles in Vietnam
Level: Institutional-level project
Role: Principal Investigator

Title: The influence of brand-owned touchpoint factors toward online customer experience
Published in: Proceedings of the 3rd International Conference on Marketing in the Connected Age (MICA-2022)

Title: Factors influencing the use of mobile payments in the Vietnamese market
Published in: Asia-Pacific Economic Review (ISSN 0868-3808)
Role: Co-author

Title: Exploring the Vietnamese consumers’ willingness to pay for electric vehicles (EV): the roles of brand competence, brand attitude and perceived brand love
Published in: Journal of Science and Technology on Information and Communications, No. 04/2023 (ISSN: 2525-2224)

Title: Commitment and trust in e-government customer-citizen behavior
Published in: Finance and Accounting Research (ISSN: 2588–1493)
Role: Co-author

Title: Customer citizenship behavior in e-commerce: the mediating roles of relationship commitment and trust
Published in: Journal of Commercial Science, Issue 191 (ISSN: 1859-3666)

Title: Proposing a research model on the role of influencer marketing in consumer purchase behavior via livestreaming in Vietnam
Published in: Journal of Economics and Forecasting, Issue 12 (ISSN: 2734-9365)

Title: Needs and satisfaction influencing citizenship behavior in e-government environments for sustainable economic growth
Published in: Proceedings of the National Conference on Vietnam’s Economy 2023 and Outlook for 2024
Role: Co-author