Lê Bảo Ngọc

Marketing Specialist

Marketing and Communication Specialist

UNIVERSITY OF SCIENCE AND TECHNOLOGY OF HANOI

Marketing lecturer

Marketing Department, ERIPT, Posts and Telecommunications Institute Technology

Digital Marketing lecturer

IBD at NEU

“Factors influencing the intention to use mobile commerce: The case of Vietnam”

Author: Co-Author

Published in: Kỷ yếu Hội thảo Quốc Tế: BAASANA – Vietnam chapter, Foreign Trade University

“A conceptual framework of luxury brand purchase intention in Vietnam: The moderating effect of brand consciousness.”

Author: First Author

Published in: Kỷ yếu Hội thảo Quốc Tế: 2nd International Conference on Contemporary Issues in Economics, Management and Business, National Economics University Publishing House.

“User acceptance of e-book: The effect of perceived barriers, reading habit and environmental consciousness.”

Author: First Author.

Published in: Kỷ yếu Hội thảo Quốc tế: International conference on Socia – economic and Environmental Issues in Development, Labour – Social publishing house.

“A study on digital transformation in the context of small and medium enterprises”

Research Level: Post and Telecommunications Institute echnology

Role in the Research: Co-Author

“Online book fairs during the COVID-19 pandemic, the experience of Vietnam”

Author: Co-Author.

Published in: Tạp chí LOGOS Journal of the World Publishing Community

ISSN: 1878-4712 (ESCI, Scopus Q2).

“Research on factors affecting electricity saving intention of households in Vietnam”Research Level: Post and Telecommunications Institute of echnology
Role in the Research: First Author

“Research on the application of big data and emotional analysis in university choice behavior of Generation Z (GenZ)”

Research Level: Post and Telecommunications Institute of echnology
Role in the Research: Co-Author

“A Study on Consumer Loyalty to Energy-Saving Devices in Vietnam Using Consumer Value Perception Theory.”

Research Level: Post and Telecommunications Institute of Technology
Role in the Research: First Author

“The impact of perceived value of energy-saving home appliances on customer loyalty in Hanoi city.”

Author: First Author
Published in: Tạp chí Khoa học Thương Mại; ISSN: 1859-3666; E-ISSN: 2815-5726

“The impact of media publicity and online product reviews on consumers’ purchase intentions of energy-efficient appliances.”
Author: Co-Author
Published in: VNU University of Economics and Business, 3(6), 77-89

“A Study of Customer Citizenship Behavior in E-Commerce Environment: The Mediating Role of Relationship Commitment and Trust”

Author: Co-Author
Published in: Tạp chí Khoa học Thương Mại, số 191, trang 44-61

“The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances”
Author: First Author

Published in: International Journal of Energy Economics and Policy, 14 (2) 383-393 (Scopus Q2)

“Food vloggers and their content: Understanding pathways to consumer impact and purchase intentions”
Author: Co-Author
Published in: Journal of Trade Science

“Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude”
Author: First Author
Published in: Innovative Marketing, 20 (3), 14-27 (ESCI, Scopus Q3)

“Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator”
Author: Co-Author
Published in: Journal of Entrepreneurship in Emerging Economies, Vol. 14 No.1, pp. 142 – 163 (Scopus Q1)

“Exploring the drivers of customer loyalty for energy-efficient home appliances”
Author: First Author
Published in: International Conference on Industry 4.0 & Smart Manufacturing 2024 – ISM 2024, Elsevier Procedia Computer Science, 253, pp. 541-550 (Scopus indexed)

“Factors Affecting Green Cosmetic’s Brand Loyalty: The Mediating Effect of Brand Love”
Author: First Author
Published in: International Conference on Industry 4.0 & Smart Manufacturing 2024 – ISM 2024, Elsevier Procedia Computer Science, 253, pp. 277-286 (Scopus indexed)

“Revisiting the relationship between source credibility and impulsive buying in live streaming commerce: A serial mediation and moderated model”
Author: Co-Author
Published in: ICTA 2024 Proceedings, Springer (Scopus Q4)

“Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category”
Author: First Author

Published in: Journal of Trade Science, 13(1), 23-43 (NXB Emerald)

“Consumer purchases of energy-efficient appliances: A systematic literature review and research agenda”
Author: Co-Author
Place of Publication: Energy Efficiency, 18(29), pp. 1-32 (SSCI/Scopus Q2)