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Ngôn ngữ

  • Vietnamese
  • English
  • Korean

Học vấn

2024 - present

Ph.D/ Doctor of Philosophy degree: ongoing

Highest degree thesis: Marketing practice

Institution: MobiFone Corporation

2016 - 2018

Master of Business Administration (MBA)
Institution: Quebec University, Canada

2004 - 2008

Bachelor’s Degree in International Business Formal University

Institution: Training program conducted at Kyunghee University, Seoul Campus, South Korea

Kinh nghiệm

2008 - 2010

Company: Planning & Strategy Department – Mirae Asset Securities – Mirae Asset Financial Group – South Korea

Position: Global business – Vietnam market Staff

2010 - 2011

Company: Mirae Asset Vietnam Ltd – Hanoi branch – Investment Banking department

Position: IB Manager

2012 - 2018

Company: Marketing and Public Relation Department – MobiFone Corporation

Position: Marketing and Communication Expert

2020 - Present

Company: Posts and TelecommunicationsInstitute of Technology (PTIT)

Position: Marketing lecturer

Công trình nghiên cứu

12/2021

Better understanding of Generation Z – an effective approach for brands in Vietnam

Author: Co-author

Published in: Journal of Education & Society, ISSN 1859-3917, No. 129 (190)

12/2021

Generation Z’s Technology Habits

Author: Co-author

Published in: Journal of Asia Pacific Economic, ISSN 0868-3808 No. 602

12/2021

Technology habits of generation Z in Vietnam

Author: Co-author

Published in: Journal on Information and Communications, ISSN 0868-3808 No. 01 (2022), Page 01.02

2022

Theory of consumption values and consumer ethnocentrism in Generation Z’s tourism consumer behaviour research: A study of domestic travel destination choice in context of Vietnam

Author: Co-author

Published in: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493 no.06 (19)

2023

Factors affecting the intention to use urban railway system in Hanoi

Author: Co-author

Published in: Journal on Information and Communications, ISSN 0868-3808, 02 (CS.02) 2023, Page 16 – 26

03/2023

Comparision of The theory of planned behavior and The theory of bounded rational behavior: In case of behavior in using e-wallet

Author: Co-author

Published in: Journal of Asia Pacific Economic, ISSN 0868-3808 No. 631

05/2023

The intention to use urban railway system in Hanoi: View of Theory of Consumption Value

Author: Co-author

Published in: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.239

11/2023

Digital content consumption behavior of generation Z in VietNam: Literature Review

Author: Co-author

Published in: Journal of Finance, ISSN 2615-8973, No.813

08/2024

Digital content consumption behavior of generation Z in VietNam: View of Theory of Consumption Value

Author: Co-author

Published in: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.270

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