Thông tin giảng viên
Ngôn ngữ
- Vietnamese
- English
- Korean
Học vấn
Ph.D/ Doctor of Philosophy degree: ongoing
Highest degree thesis: Marketing practice
Institution: MobiFone Corporation
Master of Business Administration (MBA)
Institution: Quebec University, Canada
Bachelor’s Degree in International Business Formal University
Institution: Training program conducted at Kyunghee University, Seoul Campus, South Korea
Kinh nghiệm
Company: Planning & Strategy Department – Mirae Asset Securities – Mirae Asset Financial Group – South Korea
Position: Global business – Vietnam market Staff
Company: Mirae Asset Vietnam Ltd – Hanoi branch – Investment Banking department
Position: IB Manager
Company: Marketing and Public Relation Department – MobiFone Corporation
Position: Marketing and Communication Expert
Company: Posts and TelecommunicationsInstitute of Technology (PTIT)
Position: Marketing lecturer
Công trình nghiên cứu
Better understanding of Generation Z – an effective approach for brands in Vietnam
Author: Co-author
Published in: Journal of Education & Society, ISSN 1859-3917, No. 129 (190)
Generation Z’s Technology Habits
Author: Co-author
Published in: Journal of Asia Pacific Economic, ISSN 0868-3808 No. 602
Technology habits of generation Z in Vietnam
Author: Co-author
Published in: Journal on Information and Communications, ISSN 0868-3808 No. 01 (2022), Page 01.02
Theory of consumption values and consumer ethnocentrism in Generation Z’s tourism consumer behaviour research: A study of domestic travel destination choice in context of Vietnam
Author: Co-author
Published in: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493 no.06 (19)
Factors affecting the intention to use urban railway system in Hanoi
Author: Co-author
Published in: Journal on Information and Communications, ISSN 0868-3808, 02 (CS.02) 2023, Page 16 – 26
Comparision of The theory of planned behavior and The theory of bounded rational behavior: In case of behavior in using e-wallet
Author: Co-author
Published in: Journal of Asia Pacific Economic, ISSN 0868-3808 No. 631
The intention to use urban railway system in Hanoi: View of Theory of Consumption Value
Author: Co-author
Published in: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.239
Digital content consumption behavior of generation Z in VietNam: Literature Review
Author: Co-author
Published in: Journal of Finance, ISSN 2615-8973, No.813
Digital content consumption behavior of generation Z in VietNam: View of Theory of Consumption Value
Author: Co-author
Published in: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No.270