Thông tin giảng viên

 

Ngôn ngữ

  • Vietnamese
  • English

Học vấn

2024

PhD of Business Administration
Post and Telecommunications Institute of Technology, Vietnam, 2024

2013

Master of Management International
Nice Sophia Antipolis University, France, 2013

2017

Bachelor of English
Hanoi Open University, Vietnam, 2017

2007

Bachelor of Business Administration (Marketing)
Thang Long University, Vietnam, 2007

Kinh nghiệm

7/2007 – 6/2008

Place: VietBa Media

Role: PR specialist

6/2008 - 7/2010

Place: Delta Media

Role: Account Manager

7/2010 - 3/2024

Place: Thang Long University

Role: Lectures

4/2024 - now

Place: Post and Telecommunications Institute of Technology

Role: Lectures

Công trình nghiên cứu

4/2013

Public Relations Activities in Vietnam’s Tourism Sector

Published in: Vietnam Tourism Magazine, Issue 4/2013, pp. 38–39

Author(s): Co-Author

2018

Applying Electronic Marketing (E-Marketing) in Tourism Advertising and Promotion

Published in: Vietnam Tourism Magazine, Issue 4/2018

Author(s): Co-Author

2019

Fundamentals of Marketing – Textbook

Published in: Thang Long University

Author(s): Co-Author

2021

A Theoretical Model on Influence of eWOM on Travelers’ Intention to Choose Domestic Destination

Published in: 13th NEU-KKU International Conference on Socio-Economic and Environmental Issues in Development, pp. 313–326

Author(s): Co-Author

2021

The Impact of Self-Congruity on Behavior Intention: The Case of Vietnamese Domestic Tourists

Published in: 4th International Conference on Contemporary Issues in Economics, Management and Business, pp. 723–737

Author(s): Co-Author

2023

The Impact of Online Reviews and Self-Image–Destination Image Congruence on Attitudes and Destination Choice Intention of Gen Y

Published in: Journal of Trade Science, No. 173, pp. 38–51

Author(s): Co-Author

2023

Factors Influencing the Intention to Choose Domestic Destinations Among Vietnamese Tourists

Published in: Tourism Magazine, Issue 4/2023, pp. 56–57

Author(s): Co-Author

2023

The Impact of Electronic Word of Mouth on Destination Personality

Published in:Published in: 17th NEU-KKU International Conference on Socio-Economic and Environmental Issues in Development (ICSEED 2023), pp. 2053–2068

Author(s): Co-Author

2024

Exploring Influence of Electronic Word of Mouth on Visit Intention Among Gen Y Travellers

Published in: 7th International Conference on Contemporary Issues in Economics, Management and Business, Session 8, pp. 19–34

Author(s): Co-Author

Kỹ năng

  • Communications
  • Branding
  • Market Research
  • Public relations
  • Consumer Behavior
  • Electronic Word of Mouth

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