Thông tin giảng viên
Ngôn ngữ
- Vietnamese
- English
Học vấn
PhD of Business Administration
Post and Telecommunications Institute of Technology, Vietnam, 2024
Master of Management International
Nice Sophia Antipolis University, France, 2013
Bachelor of English
Hanoi Open University, Vietnam, 2017
Bachelor of Business Administration (Marketing)
Thang Long University, Vietnam, 2007
Kinh nghiệm
Place: VietBa Media
Role: PR specialist
Place: Delta Media
Role: Account Manager
Place: Thang Long University
Role: Lectures
Place: Post and Telecommunications Institute of Technology
Role: Lectures
Công trình nghiên cứu
Public Relations Activities in Vietnam’s Tourism Sector
Published in: Vietnam Tourism Magazine, Issue 4/2013, pp. 38–39
Author(s): Co-Author
Applying Electronic Marketing (E-Marketing) in Tourism Advertising and Promotion
Published in: Vietnam Tourism Magazine, Issue 4/2018
Author(s): Co-Author
Fundamentals of Marketing – Textbook
Published in: Thang Long University
Author(s): Co-Author
A Theoretical Model on Influence of eWOM on Travelers’ Intention to Choose Domestic Destination
Published in: 13th NEU-KKU International Conference on Socio-Economic and Environmental Issues in Development, pp. 313–326
Author(s): Co-Author
The Impact of Self-Congruity on Behavior Intention: The Case of Vietnamese Domestic Tourists
Published in: 4th International Conference on Contemporary Issues in Economics, Management and Business, pp. 723–737
Author(s): Co-Author
The Impact of Online Reviews and Self-Image–Destination Image Congruence on Attitudes and Destination Choice Intention of Gen Y
Published in: Journal of Trade Science, No. 173, pp. 38–51
Author(s): Co-Author
Factors Influencing the Intention to Choose Domestic Destinations Among Vietnamese Tourists
Published in: Tourism Magazine, Issue 4/2023, pp. 56–57
Author(s): Co-Author
The Impact of Electronic Word of Mouth on Destination Personality
Published in:Published in: 17th NEU-KKU International Conference on Socio-Economic and Environmental Issues in Development (ICSEED 2023), pp. 2053–2068
Author(s): Co-Author
Exploring Influence of Electronic Word of Mouth on Visit Intention Among Gen Y Travellers
Published in: 7th International Conference on Contemporary Issues in Economics, Management and Business, Session 8, pp. 19–34
Author(s): Co-Author
Kỹ năng
- Communications
- Branding
- Market Research
- Public relations
- Consumer Behavior
- Electronic Word of Mouth