Thông tin giảng viên
Ngôn ngữ
- Vietnamese
- English
Học vấn
Master of Business Administration
University of Transport and Communications.
Second Degree – Bachelor of Finance
University of Commerce
First Degree – Bachelor of Business Administration
University of Commerce.
Kinh nghiệm
Place: Market Research Department, Economic Research Institute of Post and Telecommunications
Role: Researcher
Place: Marketing Department, Economic Research Institute of Post and Telecommunications
Role: Lecturer
Công trình nghiên cứu
Evaluating and proposing measures to improve PR activities for VNPT Group
Author: Head of research
Organising a model and operating mechanism for telecommunications services distribution channels of Telecommunications Corporation 1
Author: Research member
Building a system to collect specific hierarchical market information for telecommunications service providers to serve the reporting of VNPT’s telecommunications service market situation.
Role: Research member
Developing sales structures and model contracts to serve the sale of telecommunications services for the internal sales channel system for VNPT Group
Role: Head of research
Researching the impact of telecommunications service packages on customer choices and proposing a number of new telecommunications service packages for VNPT Group
Role: Head of research
Researching and developing regulations on unified/one-stop sales management of telecommunications services for large customers and special customers for VNPT Group
Role: Research member
Proposing communication solutions for content services based on VNPT’s 3G technology during the period of penetrating Vietnam’s telecommunications market
Role: Research member
Evaluating the current status of the VNPT brand
Role: Research member
Building telecommunications service solutions for special business customers for VNPT Group
Role: Head of research
Evaluating the current status of VNPT’s fixed broadband service business and propose solutions to develop broadband services for VNPT Group
Role: Research member
Researching and evaluate promotional activities of Vinaphone services
Role: Research member
Building loyalty programs for large customers, special customers and special corporate customers for VNPT Group
Role: Head of research
Investigating the need to use Metronet/Megawan services of Banking – Finance – Insurance organizations and propose solutions to develop high-speed data transmission services for VNPT Group
Role: Head of research
Investigating the need to use broadband services on VNPT’s fixed network in 2011 and propose solutions to develop services for customer groups in 2012
Role: Research member
Investigating customer needs for using payment services via mobile phones and propose implementation plans for VNPT Group
Role: Research member
Researching the behavior of using mobile phone services of young customers to develop Vinaphone mobile services for young customer Research member
Evaluating the current status of providing VNPT-CA Digital Signature services at some Telecommunications Provinces and cities and propose solutions to develop services for VNPT
Role: Research member
Investigating the need to use mobile service packages for customer groups – students and officials of the Ho Chi Minh Communist Youth Union and propose packages for this customer group to VNPT Group
Role: Head of research
Investigating retail points of VNPT’s mobile products and services (MobiFone, VinaPhone) and the society to propose sales policies and retail point care to market, develop and maintain mobile subscribers After joining the network
Role: Research member
Evaluating the current status of supply and propose solutions to develop integrated telecommunications service packages for VNPT Group
Role: Head of research
“Survey and evaluate the current status of shoppers’ use of distribution channels for mobile and high-speed Internet services”
Role: Research member
Analyzing and evaluating the current status of VNPT’s Megawan service sales channel system
Role: Research member
Role: Head of research
Role: Head of research
Research on factors affecting customer relationship management activities of businesses in the digital environment in Vietnam
Role: Head of research
Research on factors affecting consumers’ decisions to buy electronic products online in Hanoi in a dynamic price environment
Role: Head of research
Digital transformation in payment – digital payment and acceptance by Vietnamese customers
Role: Research member
Researching the relationship between user opinions on social media in Vietnam, local brand image and customer purchasing intention
Role: Research member
Research on factors affecting the acceptance of using digital banking applications among elderly customers
Role: Head of research
Role: Head of research
Role: Head of research