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Ngôn ngữ

  • Vietnamese
  • English

Học vấn

2009 - 2011

Master of Business Administration

University of Transport and Communications.

2002 - 2006

Second Degree – Bachelor of Finance

University of Commerce

2000 - 2004

First Degree – Bachelor of Business Administration

University of Commerce.

Kinh nghiệm

2005 - 2015

Place: Market Research Department, Economic Research Institute of Post and Telecommunications

Role: Researcher

2016 - now

Place: Marketing Department, Economic Research Institute of Post and Telecommunications

Role: Lecturer

Công trình nghiên cứu

2007

Evaluating and proposing measures to improve PR activities for VNPT Group

Author: Head of research

Organising a model and operating mechanism for telecommunications services distribution channels of Telecommunications Corporation 1

Author: Research member

2008

Building a system to collect specific hierarchical market information for telecommunications service providers to serve the reporting of VNPT’s telecommunications service market situation.

Role: Research member

Developing sales structures and model contracts to serve the sale of telecommunications services for the internal sales channel system for VNPT Group

Role: Head of research

2009

Researching the impact of telecommunications service packages on customer choices and proposing a number of new telecommunications service packages for VNPT Group

Role: Head of research

Researching and developing regulations on unified/one-stop sales management of telecommunications services for large customers and special customers for VNPT Group

Role: Research member

Proposing communication solutions for content services based on VNPT’s 3G technology during the period of penetrating Vietnam’s telecommunications market

Role: Research member

Evaluating the current status of the VNPT brand

Role: Research member

2010

Building telecommunications service solutions for special business customers for VNPT Group

Role: Head of research

Evaluating the current status of VNPT’s fixed broadband service business and propose solutions to develop broadband services for VNPT Group

Role: Research member

Researching and evaluate promotional activities of Vinaphone services

Role: Research member

2011

Building loyalty programs for large customers, special customers and special corporate customers for VNPT Group

Role: Head of research

Investigating the need to use Metronet/Megawan services of Banking – Finance – Insurance organizations and propose solutions to develop high-speed data transmission services for VNPT Group

Role: Head of research

Investigating the need to use broadband services on VNPT’s fixed network in 2011 and propose solutions to develop services for customer groups in 2012

Role: Research member

Investigating customer needs for using payment services via mobile phones and propose implementation plans for VNPT Group

Role: Research member

Researching the behavior of using mobile phone services of young customers to develop Vinaphone mobile services for young customer Research member

Evaluating the current status of providing VNPT-CA Digital Signature services at some Telecommunications Provinces and cities and propose solutions to develop services for VNPT

Role: Research member

2012

Investigating the need to use mobile service packages for customer groups – students and officials of the Ho Chi Minh Communist Youth Union and propose packages for this customer group to VNPT Group

Role: Head of research

Investigating retail points of VNPT’s mobile products and services (MobiFone, VinaPhone) and the society to propose sales policies and retail point care to market, develop and maintain mobile subscribers After joining the network

Role: Research member

2013

Evaluating the current status of supply and propose solutions to develop integrated telecommunications service packages for VNPT Group

Role: Head of research

“Survey and evaluate the current status of shoppers’ use of distribution channels for mobile and high-speed Internet services”

Role: Research member

Analyzing and evaluating the current status of VNPT’s Megawan service sales channel system

Role: Research member

2014
Compile and synthesize economic information from the Gartner Database to serve reports updating new information on technology and the telecommunications and information technology service market for VNPT Group Leaders

Role: Head of research

2016
Research factors affecting individual customers’ online purchasing intentions for household products

Role: Head of research

2018

Research on factors affecting customer relationship management activities of businesses in the digital environment in Vietnam

Role: Head of research

2019

Research on factors affecting consumers’ decisions to buy electronic products online in Hanoi in a dynamic price environment

Role: Head of research

2020

Digital transformation in payment – digital payment and acceptance by Vietnamese customers

Role: Research member

2022

Researching the relationship between user opinions on social media in Vietnam, local brand image and customer purchasing intention

Role: Research member

2023

Research on factors affecting the acceptance of using digital banking applications among elderly customers

Role: Head of research

The influence of university factors on willingness to pay tuition fees – National scientific conference

Role: Head of research

The influence of personal and family factors on willingness to pay university tuition – Economy and Forecast Review

Role: Head of research

Kỹ năng

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