Nguyễn Thị Hoàng Yến

Place: University Agency for “Francophonie” (AUF), Hanoi, Vietnam
Role: Collaborator

Place: Electric Measuring Instrument Company (EMIC), Hanoi, Vietnam
Role: Intern

Place: MODUN Ltd., Hanoi, Vietnam
Role: Assistant Director

Place: Posts and Telecommunications Training Center 1, Posts and Telecommunications Institute of Technology, Hanoi, Vietnam
Role: Lecturer in Marketing

Place: Viet Interior JSC, Hanoi, Vietnam
Role: Marketing Consultant

Place: International School, Vietnam National University, Hanoi, Vietnam
Role: Visiting Lecturer

Place: Faculty of Business Administration, Posts and Telecommunications Institute of Technology, Hanoi, Vietnam
Role: Lecturer in Marketing

Place: FSB, FPT University, Hanoi, Vietnam
Role: Visiting Lecturer in Marketing

Place: International School of Management and Economics, National Economics University, Hanoi, Vietnam
Role: Visiting Lecturer in Marketing

Scholarship: Scholarship Award of AUPEL-UREF for the university program.

Scholarship: First price of the competition for the best unspecialized students in French language organized by the Embassy of France and the College of Foreign Language (Vietnam National University, Hanoi).

Scholarship: Scholarship Award of AUF (The University Agency of the Francophonie) for the MBA program.

Scholarship: Scholarship Award of the French government for the master’s program of Management Sciences.

Scholarship: Scholarship Award of the French government for the PhD program.

Scholarship: Bonus “Quality Research” of the Scientific Council, University of Paris-Est-Creteil.

“Support the Development of Vietnam Railway Corporation (VNR)”
Author: Project member
Published in: GTZ, T&C Consulting

“Evaluation of the Effectiveness of the Project “Regional Hematology and Blood Transfusion Centers” Sponsored by the World Bank”
Author: Project member
Published in: T&C Consulting

“Application of SERVQUAL to Measure Higher Education Service Quality of PTIT”
Author: Sole author
Published in: Research Paper (02-HV-2010/RD-KT), PTIT (in Vietnamese)

“Measuring the Quality of Service in the Higher Education Sector in Vietnam”
Author: Sole author
Presented at: International Colloque on “The Contributions of Humanities and Social Sciences to the Socio-Economic Development”, Hanoi, 8-9 April 2011 (in French)

“Measuring Service Quality in the Context of Higher Education in Vietnam”
Author: Sole author
Published in: Journal of Economics and Development, Vol. 15, No. 3, pp. 77-90

“Business Models in Telecom Sector and Application in the Case of Telecom Operators of VNPT”
Author: Sole author
Published in: Research Paper (03-HV-2013/RD-KT), PTIT (in Vietnamese)

“Corporate Image in the Context of Organizational Transformation: An Integrative Theoretical Model”
Author: Sole author
Published in: Journal of Economics and Development, Vol. 16, No. 2, pp. 96-116

“Service Quality and Relationship with Customer Satisfaction – A Study in Vietnamese Airports”
Author: Sole author
Published in: Research Paper (03-2014/HV-KT), PTIT (in Vietnamese)

“The Impact of Attribution toward Organizational Transformation on Customer Commitment and the Role of Corporate Image: The Case of VNPost’s Organizational Customers”
Author: Sole author
Presented at: The 1st International Conference for Young Researchers in Economics and Business (ICYREB 2015), Vol. 1, pp. 645-658

“Relationship Between Corporate Image and Customer Responses to Organizational Transformation in the Post and Telecommunication Industry in Vietnam”
Author: Sole author
Published in: Research Paper (01-HV-2015/HV-KT), PTIT (in Vietnamese)

“Chapter 8 – Attribution Theory in “Contemporary Theories in Management and Its Application in Research”
Author: Sole author
Published in: NEU Publishing House, pp. 146-177 (in Vietnamese)

“Service Quality and Its Impact on Customer Satisfaction: An Empirical Study at Noi Bai International Airport”
Author: Sole author
Published in: Journal of Economic Studies, Vol. 4(01), pp. 61-73 (in Vietnamese)

“Impact of Trust on the Intention to Use Mobile Banking: An Empirical Study of Female Consumers in Vietnam”
Author: Co-author
Published in: Journal of Economic Studies, Vol. 5(2), pp. 1-9 (in Vietnamese)

“Motives for Sharing Consumption Information on Facebook: An Empirical Study of Students in Hanoi”
Author: Co-author
Published in: Journal of Economics and Development, Vol. 235, pp. 79-87 (in Vietnamese)

“Market Research and Strategy Development to Develop International Telecommunication Services for MobiFone”
Author: Project member
Published in: Nielsen Vietnam & Ichip

“A Study on Readiness for Industrie 4.0 in ICT Sector”
Author: Co-author
Published in: Research Paper (ĐT.036/18), Ministry of Information and Communications (in Vietnamese)

“Drivers of Green Product Purchase Intention: An Empirical Study on Consumers in an Emerging Economy”
Author: Co-author
Presented at: The 43rd Annual Macromarketing Conference Proceedings, pp. 953-972

“Integrating the Theory of Planned Behavior and Self-Image Congruence Theory to Explain Green Product Purchase Intention”
Author: Co-author
Published in: International Journal of Marketing and Social Policy, 2(1), 2-11. DOI

“Corporate Image and Customer Responses to Organizational Transformation in B2B Context: An Empirical Research in Vietnam”
Author: Sole author
Published in: Journal of Entrepreneurship and Innovation in Emerging Economies DOI

“Market Insight Research and Brand and Market Development for Kiwi Noodle for Binhtay Food”
Author: Project member
Published in: DTM Consulting

“Service Business in Vietnam – Master Your Own Marketing Activities”
Author: Sole author
Published in: RioBook, Labor Publishing House (In Vietnamese)

“An Alternative View of the Millennial Green Product Purchase: The Roles of Online Product Review and Self-Image Congruence”
Author: Co-author
Published in: Asia Pacific Journal of Marketing and Logistics, 33(1), 231-249. DOI

“Market Insight Research and Brand Repositioning and Extension for AVG”
Author: Project member
Published in: DTM Consulting

“Consumer Insight Research and Brand and Market Development for Chocolate Detox Product of TraphacoSapa”
Author: Project member
Published in: DTM Consulting

“Digital Transformation in the Context of SMEs”
Author: Sole author
Published in: Research Paper (07-HV-2021/HV-VKT), PTIT (in Vietnamese)

“Market Insight Research and Marketing Strategy for Homefarm”
Author: Project member
Published in: DTM Consulting

“Market Insight Research and Thai Nguyen Tea Product Development for Cach Tan Company in Thai Nguyen Province”
Author: Project member
Published in: DTM Consulting

“Reputation and Its Consequences in Fintech Services: The Case of Mobile Banking”
Author: Co-author
Published in: International Journal of Bank Marketing, 40(7), 1364-1397. DOI

“White Paper for the Vietnamese Game Industry”
Author: Project member
Published in: KOCCA (Korean Creative Agency) Vietnam

“An Integrated Framework Approach to Understanding Vietnamese People’s Intention to Adopt Smart Home Solutions”
Author: Co-author
Published in: Human Behavior and Emerging Technologies DOI

“The Formation of Attitudes and Intention towards Green Purchase: An Analysis of Internal and External Mechanisms”
Author: Co-author
Published in: Cogent Business & Management, 10(1), 2192844. DOI

“Models for Assessing Industry 4.0 Readiness”
Author: Sole author
Published in: Review of Finance, 796(1-3/2023), 122-124 (in Vietnamese)

“Impact of Online Review and Self-Image Congruence on Attitude and Destination Choice Intention of Gen Y”
Author: Co-author
Published in: Journal of Trade Science, 173, 38-51 (in Vietnamese)

“White Paper for the Vietnamese Animation Industry”
Author: Project member
Published in: KOCCA (Korean Creative Agency) Vietnam

“White Paper for the Vietnamese Game Industry”
Author: Project member
Published in: KOCCA (Korean Creative Agency) Vietnam

“The Bidirectional Relationship between Objective and Subjective Knowledge: Applying the Heuristic-systematic Model in Vietnamese Mobile Banking”
Author: Co-author
Published in: Journal of Information Technology Applications and Management, 31(3), 71-92. DOI