Thông tin giảng viên
Ngôn ngữ
- Vietnamese
- English
Học vấn
Program: Full-time (Regular)
Institution: National Economics University
Major: Marketing – High-Quality Program
Master’s Degree:
Major: Marketing
Institution: University of Technology Sydney
Doctoral Program:
Major: Marketing
Institution: National Economics University
Kinh nghiệm
Workplace: Sydney Language Solutions, Australia
Position: Marketing Specialist
Workplace: FPT Polytechnic
Position: Lecturer in Digital Marketing
Workplace: Marketing Department, Institute of Posts and Telecommunications Economics – PTIT
Position: Lecturer in Marketing
Workplace: International School, Vietnam National University, Hanoi
Position: Lecturer in Advertising
Công trình nghiên cứu
The influence of brand-owned touchpoint factors toward online customer experience
Author: Co-author
Published in: The 3rd International Conference on Marketing in the Connected Age (MICA-2022)
Factors influencing the use of mobile payment in the Vietnamese market
Author: Co-author
Published in: Asia-Pacific Economic Journal (ISSN 0868-3808)
Exploring Vietnamese consumers’ willingness to pay for electric vehicles (EV): the roles of brand competence, brand attitude, and perceived brand love
Author: Co-author
Published in: Journal of Science and Technology on Information and Communications, No. 04.2023 (ISSN 2525-2224)
Commitment and trust in e-government customer–citizen behavior
Author: Co-author
Published in: Finance and Accounting Research Journal (ISSN 2588–1493)
Customer citizenship behavior in e-commerce: the mediating role of relationship commitment and trust
Author: Co-author
Published in: Journal of Trade Science, Issue 191, July 2024 (ISSN 1859-3666)
Proposed research model on the influence of influencer marketing on consumer purchase intention via livestreaming in Vietnam
Author: Co-author
Published in: Journal of Economy and Forecasting, Issue 12, June 2024 (ISSN 2734-9365)
Needs and satisfaction affecting customer citizenship behavior in e-government toward sustainable economic growth
Author: Co-author
Published in: Proceedings of the National Conference on “Vietnam’s Economy 2023 and Outlook for 2024 – Stimulating Aggregate Demand for Economic Growth in the New Context”
Investigating the continuance intention to use ChatGPT for learning purposes among university students: The moderating role of cognitive load
Author: Corresponding author
Published in: Journal of Asian Business and Economic Studies (ISSN 1859-1124)
Revisiting the relationship between source credibility and impulsive buying in livestreaming commerce: A serial mediation and moderated model
Author: First author
Published in: Lecture Notes in Networks and Systems (Scopus Q4)