Thông tin giảng viên

 

Ngôn ngữ

  • Vietnamese
  • English

Học vấn

2014-2015

Master’s Degree in International Management
Institution: King’s College London, University of London, United Kingdom
Thesis Title: “An In-depth Study of Cultural Differences and the Process of Cultural Integration in Luxury Consumption Among Asian Female Students.”

2014

Bachelor’s Degree in International Banking and Finance
Institution: University of London

Kinh nghiệm

02/2016 – 06/2017
Company: Techcom Securities
Position: Marketing Specialist
07/2017 – 01/2018
Company: UNIVERSITY OF SCIENCE AND TECHNOLOGY OF HANOI
Position: Marketing and Communication Specialist
02/2018 – Now

Company: Posts and Telecommunications Institute Technology

Position: Marketing lecturer

 

09/2018 – 12/2021

Company: IBD at NEU

Position: Digital Marketing lecturer

10/2021 – Now
Company: The Business School, RMIT University

Position: Lecturer in Marketing Principles, Marketing Intelligence, Global Branding, Consumer psychology and behavior, and Digital Business Development

Công trình nghiên cứu

2018

“Factors influencing the intention to use mobile commerce: The case of Vietnam”

Author: Co-Author

Published in: International Conference Proceedings: BAASANA – Vietnam chapter, Foreign Trade University

2019

“A conceptual framework of luxury brand purchase intention in Vietnam: The moderating effect of brand consciousness.”

Author: First Author

Published in: International Conference Proceedings: 2nd International Conference on Contemporary Issues in Economics, Management and Business, National Economics University Publishing House.

2020

“User acceptance of e-book: The effect of perceived barriers, reading habit and environmental consciousness.”

Author: First Author.

Published in: International Conference Proceedings: International conference on Socio-economic and Environmental Issues in Development, Labour – Social Publishing House.

2021

“A study on digital transformation in the context of small and medium enterprises”

Research Level: Post and Telecommunications Institute echnology

Role in the Research: Co-Author

“Online book fairs during the COVID-19 pandemic, the experience of Vietnam”

Author: Co-Author.

Published in: LOGOS Journal of the World Publishing Community

ISSN: 1878-4712 (ESCI, Scopus Q2).

2022

“Research on factors affecting electricity saving intention of households in Vietnam”Research Level: Post and Telecommunications Institute of echnology
Role in the Research: First Author

“Research on the application of big data and emotional analysis in university choice behavior of Generation Z (GenZ)”

Research Level: Post and Telecommunications Institute of echnology
Role in the Research: Co-Author

2023

“A Study on Consumer Loyalty to Energy-Saving Devices in Vietnam Using Consumer Value Perception Theory.”

Research Level: Post and Telecommunications Institute of Technology
Role in the Research: First Author

“The impact of perceived value of energy-saving home appliances on customer loyalty in Hanoi city.”

Author: First Author
Published in: Journal of Commercial Science; ISSN: 1859-3666; E-ISSN: 2815-5726

“The impact of media publicity and online product reviews on consumers’ purchase intentions of energy-efficient appliances.”
Author: Co-Author
Published in: VNU University of Economics and Business, 3(6), 77-89

2024

“A Study of Customer Citizenship Behavior in E-Commerce Environment: The Mediating Role of Relationship Commitment and Trust”

Author: Co-Author
Published in: Journal of Commercial Science, number 191, page 44-61

“The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances”
Author: First Author

Published in: International Journal of Energy Economics and Policy, 14 (2) 383-393 (Scopus Q2)

“Food vloggers and their content: Understanding pathways to consumer impact and purchase intentions”
Author: Co-Author
Published in: Journal of Trade Science

“Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude”
Author: First Author
Published in: Innovative Marketing, 20 (3), 14-27 (ESCI, Scopus Q3)

“Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator”
Author: Co-Author
Published in: Journal of Entrepreneurship in Emerging Economies, Vol. 14 No.1, pp. 142 – 163 (Scopus Q1)

2025

“Exploring the drivers of customer loyalty for energy-efficient home appliances”
Author: First Author
Published in: International Conference on Industry 4.0 & Smart Manufacturing 2024 – ISM 2024, Elsevier Procedia Computer Science, 253, pp. 541-550 (Scopus indexed)

“Factors Affecting Green Cosmetic’s Brand Loyalty: The Mediating Effect of Brand Love”
Author: First Author
Published in: International Conference on Industry 4.0 & Smart Manufacturing 2024 – ISM 2024, Elsevier Procedia Computer Science, 253, pp. 277-286 (Scopus indexed)

“Revisiting the relationship between source credibility and impulsive buying in live streaming commerce: A serial mediation and moderated model”
Author: Co-Author
Published in: ICTA 2024 Proceedings, Springer (Scopus Q4)

“Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category”
Author: First Author

Published in: Journal of Trade Science, 13(1), 23-43 (NXB Emerald)

“Consumer purchases of energy-efficient appliances: A systematic literature review and research agenda”
Author: Co-Author
Place of Publication: Energy Efficiency, 18(29), pp. 1-32 (SSCI/Scopus Q2)

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