Lecturer Information
Languages
- Vietnamese
- English
Education
Master’s Degree in Digital Marketing (MSc in Digital Marketing)
Institution: Northumbria University, London, United Kingdom
Bachelor’s Degree in International Economics
Institution: Foreign Trade University, Hanoi, Vietnam
Exchange Program in Global Business
Institution: Hannam University, South Korea
Experience
Posts and Telecommunications Institute of Technology (PTIT) – Hanoi
Position: Marketing Lecturer
Company: Trade Intelligence Global – Hanoi
Position: B2B Marketing and Customer Care Specialist
Company: Trade Intelligence Global – Hanoi
Position: Digital Marketing Specialist
Company: Prime Quality Training – Hanoi
Position: Marketing Intern
Research project
“Impact of Instagram and TikTok influencer marketing on brand loyalty and purchase intentions in Vietnam’s cosmetics industry”
Author: Main Author
Published in: Asia-Pacific Economic Review (ISSN 0868-3808)