Knowledge Competence

[LO1] Demonstrate a fundamental understanding of political theory, Ho Chi Minh ideology, and Vietnamese law and effectively implement them to analyze socio-economic issues in practice;

[LO2] Explain foundational concepts in economics, management, business, culture, society, marketing, communication, and public relations.;

[LO3] Describe modern business environments, consumer behavior, and key principles and trends in marketing, communication, and brand management;

[LO4] Apply advanced public relations tools and techniques to analyze organizational public relations activities in real-world settings;

[LO5] Apply public relations management principles in real-life campaigns, including planning, execution, evaluation, and optimization, particularly on digital platforms;

[LO6] Develop effective content for diverse platforms, with an emphasis on digital media, using the core understanding of public relations principles;

[LO7] Explain and integrate journalistic principles, mass communication theory, and ethical/legal considerations into public relations practice.

Skills

Professional Skills

[LO8] Proactively and adaptively apply basic public relations management skills, including project planning, execution, and evaluation, across various platforms, including:

  • Project or task planning for communication and public relations
  • Execution skills
  • Measurement and evaluation of public relations activities;

[LO9] Create and curate compelling public relations content optimized for digital environments;

[LO10] Communicate effectively through professional writing, public speaking, and presentation skills.

Complementary and Soft Skills

[LO11] Apply systematic, creative, and scientific thinking to solve complex public relations challenges;

[LO12] Demonstrate professional conduct and interpersonal skills in diverse workplace settings.

Foreign Language and IT Competence

[LO13] Demonstrate professional proficiency in English (TOEIC 450 or equivalent);

[LO14] Utilize relevant IT tools and software effectively for professional work, study, and research.

Autonomy, Responsibility, and Ethical Behavior

[LO15] Demonstrate self-directed learning, ethical conduct, and commitment to professional development, citizenship, and collaborative teamwork.

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