Educational knowledge structure

No.	Blocks of knowleges	Credits
1.	General education knowledge	47
1.1	General knowledge	38
1.1.1	Political theory	11
1.1.2	Informatic	3
1.1.3	English	24
1.2	Knowledge related to natural and social sciences	9
2.	Professional education knowledge	89
2.1	General knowledge of major field	49
2.2	Specialized professional knowledge	30
3	Internship and Dissertation	10

 

 Program Curriculum

 General knowledge

 

No	Course name	Course code	Credit	In class (hours)		Lab sessions (hours)	Self-study (hours)	Prerequisite Course Number
				Lecture	Tutorial
1	Philosophy of Marxism and Leninism	BAS1150	3	34	10		1
2	Political economics of Marxism and Leninism	BAS1151	2	24	6
3	Scientific socialism	BAS1152	2	24	6
4	Ho Chi Minh Ideology	BAS1122	2	24	6
5	History of Vietnamese communist party	BAS1153	2	24	6
6	English – Course 1(*)	BAS1157	4
7	English – Course 2	BAS1158	4
8	English – Course 3	BAS1159	4
9	English – Course 3 Plus	BAS1160	2
10	Basic Computer Science 1	INT1154	2	20	4	4	2
11	Basic Computer Science 3	INT1156	2	20	4	4	2
	Total		29
Military education and Physical education courses
1	Physical Education 1	BAS1106	2	2	26	2	2
2	Physical Education 2	BAS1107	2	2	26	2	2
3	Military Education	BAS1105	7,5
Skills for digital marketing students:
1	Presentation skills	SKD1101	1	6	8		1
2	Teamwork skills	SKD1102	1	6	8		1
3	Document creation skills	SKD1103	1	6	8		1
4	Planning and organizing skills	SKD1104	1	6	8		1
5	Communication skills	SKD1105	1	6	8		1
6	Problem solving skills	SKD1106	1	6	8		1
7	Creative thinking skills	SKD1107	1	6	8		1

(*) The condition to register for English Course 1 in the program is that students must achieve an English proficiency of 225 points or higher on the TOEIC Placement Test; students who have not achieved this score will have to complete the supplementary English course Course 0 (code BAS1156). The English course study plan is implemented according to a separate detailed program.

 Knowledge related to natural and social sciences

No	Course name	Course code	Credit	In class (hours)		Lab sessions (hours)	Self-study (hours)	Prerequisite Course Number
				Lecture	Tutorial
12	Advanced Mathematics 1	BAS1219	2	24	6
13	Probability Theory and Statistics	BAS1210	3	36	8		1
14	Economic Mathematics	BSA1241	3	36	8		1
15	Advanced Mathematics 2	BAS1220	2	24	6
16	General Law	BSA1221	2	24	6
17	Management Psychology	BSA1236	2	24	6
18	History of Economic Theories	BAS1109	2	24	6
19	Research Methodology	SKD1108	2	18	6		6
	Total		18

 Professional education knowledge

 General knowledge of major field

No	Course name	Course code	Credits	In class (hours)		Lab sessions (hours)	Self-study (hours)	Prerequisite Course Number
				Lecture	Tutorial
20	Microeconomics 1	BSA1310	3	36	8		1
21	Macroeconomics 1	BSA1311	3	36	8		1
22	Basic Marketing	MAR1322	3	36	8		1
23	Accounting Principles	FIA1321	3	36	8		1
24	Econometrics	BSA1309	3	36	8		1
25	Management	BSA1328	3	36	8		1
26	Consumer Behavior	MAR1304	2	24	6			MAR1322
27	Information Systems in Business	MAR1315	3	36	8		1
28	Internet and Its Applications in Business	MAR1333	3	36	8		1
29	Web Development and Applications in Marketing	MAR1334	3	36	8		1
30	Business Database Management	MAR1312	2	24	6
31	Multimedia Applications in Business	MAR1318	2	24	6
32	Project Management	BSA1350	2	24	6
33	E-Commerce	MAR1323	2	24	6
34	Marketing Management	MAR1424	2	24	6			MAR1322
35	Marketing Research Methods	MAR1309	3	36	8		1
36	Integrated Marketing Communications	MAR1314	3	36	8		1	MAR1322
37	Service Marketing	MAR1425	2	24	6			MAR1322
38	Industrial Marketing	MAR1426	2	24	6			MAR1322
39	E-Marketing	MAR1427	2	24	6			MAR1322
Selective courses: 6 credits. Select 3/5 courses below)
40	Management Accounting	FIA1334	2	24	6
41	Brand Management	MAR1328	2	24	6
42	Sales Management	MAR1329	2	24	6
43	Business Analysis	BSA1320	2	24	6
44	Business Law	BSA1314	2	24	6
	Total		57

Specialised professional knowledge

Internet Marketing Major

No	Course name	Course code	Credit	In class) (hours)		Lab sessions (hours)	Self-study (hours)	Prerequisite Course Number
				Lecture	Tutorial
45	Web Analytics	MAR1408	3	36	8		1	BAS1210
46	Social Media Marketing	MAR1406	3	36	8		1	MAR1322
47	Web Editorial Overview	MAR1413	3	36	8		1
48	Search Engine Marketing	MAR1405	3	36	8		1	MAR1322
49	Project: Internet Marketing Plan	MAR1402	2	6	24			MAR1304, MAR1424, MAR1323, MAR1427
	Total		14

 

 

 

Digital Marketing Data Analytics major

 

No	Course name	Course code	Credit	In class) (hours)		Lab sessions (hours)	Self-study (hours)	Prerequisite Course Number
				Lecture	Tutorial
45	Marketing Analytics	MAR1437	3	36	8		1	MAR1304, MAR1309
46	Data Mining in Marketing	MAR1438	3	36	8		1	MAR1309
47	Web Analytics	MAR1408	3	36	8		1	BAS1210
48	Social Media Marketing	MAR1406	3	36	8		1	MAR1322
49	Marketing Intelligence	MAR1439	2	6	24			MAR1312, MAR1309
	Total		14

 

Marketing Communications major

 

No	Course name	Course code	Credit	In class) (hours)		Lab sessions (hours)	Self-study (hours)	Prerequisite Course Number
				Lecture	Tutorial
45	Media Strategy	MAR1401	3	36	8		1	MAR1322
46	Public Relations	MAR1411	3	36	8		1	MAR1322
47	Direct Marketing	MAR1407	3	36	8		1	MAR1322
48	Advertising Management	MAR1410	3	36	8		1	MAR1322
49	Project: Marketing Communications Plan	MAR1403	2	6	24			MAR1322
	Total		14

 

Internship and graduation:

Graduation internship – code MAR1445 (4 credits) and Graduation thesis – code MAR1446 (6 credits) or alternative graduation courses (choose 02 out of 03 subjects below).

 

No	Course name	Course code	Credit	In class) (hours)		Lab sessions (hours)	Self-study (hours)	Prerequisite Course Number
				Lecture	Tutorial
1	Internal Organizational Communications	MAR1401	3	36	8		1
2	Value-Based Marketing	MAR1411	3	36	8		1
3	Customer Relationship Management	MAR1407	3	36	8		1