- Knowledge Standards
Students graduating from the Bachelor of Marketing program of the Academy of Posts and Telecommunications Technology will achieve the following knowledge output standards:
LO1. Understand and apply basic knowledge of political theory Marxist-Leninist philosophy, Marxist-Leninist political economy, scientific socialism, Ho Chi Minh thought, History of the Communist Party of Vietnam and knowledge of Vietnamese law to solve socio-economic problems in practice.
LO2. Understand and apply basic knowledge serving the economic and business activities of organizations and enterprises such as economic mathematics, statistical probability, econometrics, management, accounting, project management… to solve business and marketing problems of organizations and enterprises.
LO3. Analyze and apply basic issues of the modern marketing environment, customer behavior to the marketing activities of organizations and businesses.
LO4. Understand and apply modern marketing thinking and perspectives; basic concepts, processes and principles of marketing to the marketing activities of organizations and businesses.
LO5. Understand and apply basic marketing fields/functions and tools; analyze, evaluate and use marketing tools in a coordinated manner to optimize the marketing activities of businesses/organizations in a competitive and volatile environment.
LO6. Understand and apply basic knowledge of digital marketing, digital marketing technologies and tools, e-commerce to the marketing activities of organizations and businesses in the digital environment.
LO7. Understand and apply the principles and processes of planning, marketing strategies in general and digital marketing in particular in the specific context of organizations and businesses.
LO8. Understand and analyze the nature, role, types of business/marketing data, methods of collecting and analyzing business/marketing data, data management; can apply knowledge of data, data management to marketing decisions of organizations/businesses.
- Internet Marketing major
LO9. Understand and apply in-depth knowledge of basic digital marketing channels (web, social media, search engines) and related digital marketing technologies and tools to the practice of planning, implementing, checking and evaluating marketing activities and campaigns in the digital environment.
- Digital Marketing Data Analysis major
LO10. Understand and apply in-depth knowledge of data mining, analysis, and evaluation of marketing and digital marketing performance to propose improvement activities to optimize marketing and digital marketing activities of organizations and businesses.
- Marketing Communications major
LO11. Understand and apply in-depth knowledge of media strategies and basic marketing communication forms/tools (including: public relations, direct marketing and advertising) to the practice of planning, implementing and evaluating marketing communication activities/campaigns of organizations and businesses.
- Skills
Professional skills
Graduates of the Bachelor of Marketing program of the Academy will achieve the output standards of basic professional skills to achieve the goal of analyzing and applying specialized knowledge of marketing and marketing into practice. Specifically:
LO12. Ability to use basic skills in analyzing the marketing environment and analyzing the market and customers
LO13. Ability to use skills in collecting, analyzing and interpreting basic types of data (primary data, secondary data, user data left in the Internet environment, digital data) and database management to serve marketing decisions
LO14. Ability to use skills in planning, implementing, evaluating and monitoring marketing activities in general, digital marketing in particular
- Internet Marketing major
LO15. Ability to use specialized skills to select and coordinate digital marketing channels and tools to plan and implement digital marketing programs and campaigns.
Major in Digital Marketing Data Analysis
LO16. Ability to use specialized skills in marketing analysis and digital marketing analysis to evaluate marketing performance and results to serve decisions to adjust strategies, plans and marketing programs to bring better results for organizations and businesses.
- Marketing Communications major
LO17. Ability to use specialized skills to select and coordinate basic marketing communication forms and tools; plan, implement and evaluate marketing communication activities/campaigns of organizations and businesses.
Supplementary skills and soft skills
Graduates of the Bachelor of Marketing program of the Academy will achieve the following output standards for supplementary skills and soft skills:
LO18. Have the ability to think systematically, logically, creatively and scientifically in order to be able to apply well the knowledge and professional skills learned into the marketing activities of organizations and businesses in a volatile environment.
LO19. Have the ability to use soft skills to perform tasks professionally, including: planning skills, teamwork skills, communication skills, presentation skills, problem solving skills… in diverse work situations.
LO20. Have the ability to use basic data analysis software (Excel, SPSS…) to analyze basic business and marketing data, serving the marketing decision-making of businesses and organizations.
- Foreign Languages
Students who graduate from the Academy’s Bachelor of Marketing program will achieve the following foreign language output standards:
LO21. Achieve an English proficiency of 450 points on the international TOEIC or higher (equivalent to Level 3 according to the 6-level foreign language proficiency framework for Vietnam).
LO22. Have the ability to use basic English in activities related to the trained profession.
- Autonomy and responsibility
Students who graduate from the Academy’s Bachelor of Marketing program will achieve the following output standards for autonomy, responsibility and ethical behavior:
LO23. Have the ability to self-study, research, and accumulate experience to adapt to a dynamic working environment.
LO24. Have moral qualities, professional awareness, civic responsibility, respect and acceptance of the law, a sense of organization and discipline, and a spirit of cooperation.