Program name: Marketing

Major: Marketing

Degree: Bachelor

Code: 7340115

Form of education: Fulltime

• General goals

The Bachelor of Marketing program with a focus on digital marketing of the Posts and Telecommunications Institute of Technology is designed to train Bachelor of Marketing with strong political qualities, good ethics and health, social responsibility; basic knowledge of socio-economics, management, business administration; in-depth knowledge and skills in marketing, digital marketing; have the ability to work independently, quickly adapt to specific tasks in the marketing function, have the ability to self-study, research and improve qualifications.

The implementation of this program is within the framework of specific solutions to implement the development strategy of the Posts and Telecommunications Institute of Technology to become a university with the leading scale and quality of training and research in Vietnam on digital technology, and is one of the key units providing human resources, knowledge, and technology transfer to serve national digital transformation.

• Specific objectives (Program Objectives – POs)

The specific objectives of the Bachelor of Marketing training program specializing in digital marketing of the Academy of Posts and Telecommunications Technology are to train bachelors of marketing with:

Knowledge

PO1. Basic knowledge of political theory, the Vietnamese legal system, and national security and defense.

PO2. Basic knowledge of economic principles, laws and practices to be able to apply to understand the economic activities of organizations and enterprises.

PO3. Basic knowledge of principles and practices in the field of business administration to be able to apply to the actual business administration activities of organizations and enterprises.

PO4. Comprehensive knowledge of marketing theory and practice and digital marketing in the business practices of organizations and enterprises, from planning to implementation, control and evaluation.

• Internet Marketing major

PO5. In-depth knowledge of digital marketing channels, technologies and tools; planning, implementation and checking, evaluating marketing activities and campaigns in the digital environment.

• Digital Marketing Data Analysis major

PO6. In-depth knowledge of analyzing and evaluating the performance of marketing and digital marketing activities to be able to propose improvement activities to optimize marketing and digital marketing activities of organizations and enterprises.

• Marketing Communications Major

PO7. In-depth knowledge of marketing communication forms and tools; planning, implementing, and evaluating marketing communication activities/campaigns.

Skills

PO8. Basic professional skills to be able to implement marketing and digital marketing activities in practice in businesses and organizations.

PO9. Supplementary skills and soft skills to be able to work effectively in a dynamic and professional environment.

Attitude

PO10. Ethical qualities, professional awareness, civic responsibility, proactive creativity, awareness of coordination and cooperation in work.

Foreign language and IT proficiency

PO11. Ability to use English in activities related to the trained profession.

PO12. Ability to use basic and specialized IT tools and software well for work, study and research.