The livestreaming industry is booming and innovating with the emergence of vtubers—virtual characters with digital avatars. Especially in Vietnam, this phenomenon is becoming increasingly popular, attracting attention not only from local audiences but also from the international community. Thanks to the strong development of technology and livestreaming platforms, content creators can communicate and interact with their audience in entirely new ways. This article will delve deeply into the positive aspects of developing the virtual world in livestreaming, the directions of vtubers in Vietnam, along with the challenges they face.
1. The Development of Vtubers in Vietnam
1.1. The Concept of Vtuber and Its Impact on Content Creators
Vtubers, also known as virtual video content creators, use digital avatars to connect with audiences. Instead of appearing directly on camera, they create a unique “virtual space” for themselves. This helps them maintain privacy in their personal lives while captivating viewers. Communicating through such technology is like a pop star performing while retaining their “authentic self.”
1.2. Creative Livestream Content
Vtubers are not limited to chatting or gaming. Their livestream content is diverse and engaging, including:
- Live discussions: Talking about trending topics, personal interests, or humorous stories.
- Gaming: Not just playing games but also interactive elements such as raffles, predictions, or game tips and tricks.
- Singing and performing arts: Karaoke singing, drawing, or even dancing.
This creativity has attracted numerous fans, keeping viewers glued to their screens. This combination creates an engaging, intimate atmosphere while remaining captivating.
2. The Impact of Technology on the Virtual World
2.1. Rapid Development of Technological Platforms
With the explosion of livestreaming platforms like YouTube, Twitch, and Facebook Gaming, content creators have many opportunities for growth. Features like live chat allow audiences to interact instantly, creating a lively and dynamic communication environment. This is akin to a concert where artists can receive direct feedback from the audience.
2.2. Deep Connections within Communities
Livestreaming platforms have become more than entertainment venues—they have become robust communities. Fans connect not only with vtubers but also with each other, fostering solidarity, empathy, and friendships that transcend geographic barriers. A recent survey from a research organization showed that over 80% of viewers find it challenging when they cannot participate in discussion forums or livestream activities.
