In today’s era, the development of information and communication has increasingly created more opportunities but also raised higher demands for human resources in the Public Relations (PR) field. For many people, distinguishing between the terms/activities of public relations, advertising, and communication can be confusing. However, in reality, PR is an independent field, where professionals not only work with the public but also act as “soul keepers” for brands.
At the University of Posts and Telecommunications (PTIT), the Public Relations training program is not just about teaching how to make the public understand a brand, but also about building, maintaining, and developing relationships between businesses and the public, especially in a multi-platform environment. This is demonstrated through the provision of “long-term” knowledge and skills, in line with the development trends of the communication field and multi-platform environment.
In this review video, let’s take a look back at the memorable moments of the recent Open Day event regarding the consultation of this field of study.
