Livestream Content: Revolutionizing E-commerce in Vietnam
In the 4.0 technology era, where everything is constantly evolving, livestreaming has become an indispensable strategic tool in the field of e-commerce in Vietnam. Not just a communication platform, livestreaming opens the door to a direct connection between consumers and sellers, creating an exciting and interactive shopping experience. Many consumers now not only see livestreaming as a form of entertainment but also as an essential part of their shopping journey. Below, we will dive deep into the potentials, benefits, and exciting career opportunities that livestreaming brings, thus feeling the strong transformation of e-commerce in Vietnam.
The Bright Future of E-commerce Livestreaming
E-commerce livestreaming in Vietnam is witnessing an unprecedented boom. According to reports, this market is expected to reach 11 billion USD by 2026, with an annual growth rate of 28%. This is a figure that cannot be ignored, reflecting the strong shift in online consumption in the context of the pandemic, which has forced many consumers to change their shopping habits.
According to surveys, over 70% of internet users in Vietnam have watched a livestream, and around 50% have made a purchase during or right after the livestream. This proves that livestreaming is not just about product promotion but is also a channel that brings real revenue to businesses. The consumer interest in layers of live-streamed content has opened a new space where they can feel, experience, and even interact with sellers right at that moment.
Not only tailored to meet consumer needs, livestreaming also allows sellers to unleash their creativity and reach customers on a wider scale. Sellers can engage directly with customers, answer questions, and provide instant feedback—something traditional advertising cannot match.
Trust Comparison Between KOLs and Traditional Advertising:
| Criteria | KOLs | Traditional Advertising |
|---|---|---|
| Trust | 72% trust | Often doubted |
| Approach | Direct and interactive | Indirect, one-sided |
| Interaction | High (can respond immediately) | Low |
| Cost | Flexible, depending on the KOL | Fixed, quite high |
Support from KOLs (Key Opinion Leaders) or influencers cannot be overlooked in this context. A study shows that 72% of Vietnamese consumers trust recommendations from influencers more than traditional advertisements. They become the bridge between brands and consumers, making the message more trustworthy and motivating customers to take action.
Livestreaming Platforms Making a Splash
In the current context of rapid e-commerce growth, platforms such as TikTok Shop, Shopee, Lazada, and Tiki have become virtual “shopping malls,” where consumers not only watch livestreams but can also place orders instantly. This is not only a business model but also a leap forward in the consumer experience.
Each of these platforms has its own unique characteristics while possessing notable advantages in product promotion. For example, TikTok Shop often stands out with short, engaging, and humorous content, while Shopee focuses more on detailed product surveys and great offers. Some brands have even made huge profits from just one short livestream.
In particular, revenue from livestreaming has reached 22.670 trillion VND just through platforms like Shopee, showing the irresistible appeal of this form to consumers. The back-and-forth interaction between consumers and sellers has created a favorable environment for product promotion and consumption.
Successful Livestream Models:
- Quick Conversion: From product introduction to immediate transactions during the livestream.
- Enthusiasm from KOLs: Encouraging consumers to join and place orders during the live show.
- Attractive Promotions: Discounts, gifts for live viewers.
- High Interaction: Customers can ask questions and receive immediate responses.
Therefore, thoroughly understanding and applying these models will help retailers enhance their business performance. No longer relying on costly traditional advertising, livestreaming has become an indispensable tool in modern communication operations.
Exciting Career Opportunities in the Livestream Era
As the e-commerce sector develops rapidly, career opportunities in the industry are becoming more diverse. The desire to become a livestream host or run live shows for companies has become a goal for many young people. With a salary ranging from 8,000,000 VND to 10,000,000 VND, this is no small figure for a job that requires creativity and dynamism.
In particular, specialized livestream courses are becoming more attractive than ever. By joining the Mastering Livestream course, you not only have the chance to learn valuable knowledge but also open the door to a career in a promising field. Attractive offers such as 25% off for individual students and 30% off for groups of 5 or more, along with a free gift of 01 HSK 1-3 Chinese course, are reasons not to miss this opportunity.
Benefits of Joining the Course:
- Gain in-depth knowledge about livestreaming skills.
- Opportunity to practice directly with prominent shops.
- Receive a professional certificate upon course completion.
- Enhance competitiveness in the job market.
By participating in the livestreaming environment, you will not only learn but also have the opportunity to develop your personal and career growth rapidly, following your passion and ambition for success.
Conclusion
In general, livestream content is not just a new trend in e-commerce in Vietnam but also a true revolution. From the close connection between consumers and sellers to opening new career opportunities, livestreaming is proving to be an indispensable part of modern business strategies. With its strong growth and full potential, the future of this field promises to be even brighter. Therefore, seize this opportunity to not miss out on what livestreaming has to offer you!
